Know Everything About Shopify Plus – Features & Benefits

Welcome to Shopify Plus, the most comprehensive and scalable retail platform. When it comes to commercial eCommerce firms, Shopify Plus has a solid reputation. The platform is becoming more and more popular for all the features it provides.

When it comes to Shopify Plus features, the software is always adding sophisticated and useful capabilities. Let’s first comprehend the global eCommerce scenario and why a feature-rich platform is the first prerequisite before moving on to the features section.

What is Shopify Plus?

An eCommerce platform called Shopify Plus is built for businesses with rapid expansion. Some of the best shops in the world, including MVMT and Kylie Cosmetics, use it.

It has several distinctive features that enable quick scaling and advancement of your store. You’ll be able to connect with customers wherever they are and improve their experience with your online store.

Growth of Shopify Plus

Let’s look at Shopify Plus’s quick growth before diving into its top features. Shopify had 42,000 merchants in 2012; in 2016, there were 3,77,500 retailers from 175 countries. More than 5,000,000 retailers worldwide are currently using Shopify and Shopify Plus together.

Shopify Plus is a long-awaited cloud-based business solution that is comparable to high-volume eCommerce systems like Magento and Salesforce. It is best suited for businesses with rapidly expanding online shops. Because of its out-of-the-box features for simple user management and installations, Finances Online named Shopify Plus as the Best E-Commerce software in 2016.

Top Features of Shopify Plus You Can Rely On

Leading brands are there for more than simply technology. All they want is to sell their goods more quickly and with the best possible customer service. They are eager to establish a lasting legacy for their brands by using an affordable yet effective corporate eCommerce platform.

These cutting-edge capabilities of Shopify Plus provide businesses the ability to do just that. Let’s examine each Shopify Plus feature in detail to see how it benefits online stores.

1. Internationalization

Retailers now must serve a worldwide clientele in the age of globalization. This enables business owners to broaden their horizons and improve the customer experience for clients from outside.

Retailers using Shopify Plus can add up to 9 more stores. Although they are exact replicas of the original store, these stores can be customized to offer a specific and nuanced experience. Additionally, these stores can be run with custom domains like .com,.au,.in,.uk, etc. The ability to sell in many currencies and languages using a single login is another benefit for business owners.

2. Prepared for the B2B Market

Businesses frequently work with nearby merchants to sell their collections online or in conventional brick-and-mortar stores. This helps the retail sector’s chosen omnichannel business strategy.

In these circumstances, the B2B feature of Shopify Plus is useful. It grants wholesale purchasers access to a separate, password-protected storefront. Customers may quickly check bulk shipping costs, personalized pricing, and a selection of products available only to wholesale customers. Additionally, the purchasers can easily obtain the B2B invoice for their purchases.

3. Reduced Transaction Fees

The margins are typically not very flexible in the retail sector. Additionally, Shopify and Advanced Shopify tack on ridiculous 0.5% transaction costs. This harms the brand’s expansion and financial success.

Businesses only have to pay a meager 0.15% for every transaction when using Shopify Plus. This enables the group to make more money and manage more cash flow. To optimize your benefits, it is highly recommended that Shopify users upgrade to Shopify Plus.

4. Staff Accounts with No Limits

One of the elements of an expanding and successful eCommerce business-or any business, for that matter- is hiring more staff to oversee various sections of the functions of the online store. Multiple staff members frequently require access to the admin dashboard.

Multiple team members can be added by business owners using Shopify Plus to the admin dashboard. This is typically done to carry out tasks like managing new sales campaigns, approving customer reviews, changing product pages, or even managing orders.

5. Power and Speed

The strain of an impending sale or handling traffic spikes on significant days is the most difficult chore for any eCommerce shop to complete. And if they can persevere through it all, they do manage to emerge with an unbelievable profit. One should be concerned about handling massive amounts of transactions every minute.

However, Shopify Plus is made to function well during campaigns with significant traffic. It is constantly prepared to support you as expand your company and serve more customers. With limitless bandwidth and transactions, Shopify Plus gives eCommerce shops the ability to process almost 11,000 checkouts per minute while maintaining an astounding 99.99% uptime.

6. Omnichannel Capabilities

A Shopify Plus feature that can assist you in providing a unified experience over all channels. An eCommerce company should sell where people prefer to purchase.

Thus, the omnichannel eCommerce strategy makes perfect sense by spreading your shop across numerous platforms and doing everything in your power to draw in new clients.

Shopify Plus enables businesses to sell their goods in 175 countries over 20 online social networks and integrations. Additionally, companies can select from more than 6600 mobile partners or applications to use influencers, user-generated content, and real customer reviews.

7. Customizable & Faster Checkouts on Shopify Plus

Faster checkout times always result in greater conversions and easier shopping experiences in the world of eCommerce. Particularly in the product-driven retail industry, where one brand is likely also selling from another, and at a lower cost. The only way to guarantee conversions is through quick checkouts.

You can speed up and increase conversions on your eCommerce website with Shopify Plus. With Shop Pay and a mobile-first design, its checkout is customizable and offers a 60% faster checkout time, which results in up to an 18% higher conversion rate.

8. Shopify Plus’s AR, 3D, and Video Features

Online shopping requires the use of all five senses. It can be a little challenging to do that. But what if you used technology to create seamless experiences that promoted your products?

Using real-life videos and other interactive content on Shopify Plus, you can engage your audience and share your brand’s narrative. Retailers may create a realistic shopping experience by using augmented reality and 3D on product pages.

9. Shopify Plus Feature for Marketing and Promotions

In order to capitalize on seasonal trends, retail businesses must act quickly. You can easily plan, automate, and carry out marketing initiatives with Shopify Plan’s access to Launchpad. Retailers can even plan bulk modifications based on a current campaign, such as a flash sale, a product launch, and a sales drive.

The shops can manage and keep an eye on these promotions thanks to Launchpad. The Launchpad also allows for the creation of invitation-only or limited-release product collections.

10. Feature for Custom Automation in Shopify Plus

Multiple storefront and marketing operations for a retail brand frequently need to be automated. With Shopify Plus, companies can use flow to create, import, and even set up different automation for a variety of business operations.

Retailers, for instance, can establish rule-based discounts to address certain client segments or can schedule the sending of offers. Businesses may increase the efficiency of their backend operations and expand the reach of their brands by using Shopify Plus.

Benefits of Shopify Plus

Shopify Plus has many advantages over more antiquated platforms and the normal Shopify product. Consequently, several well-known companies, like Deliveroo, Red Bull, and Huel, have shifted their products to the platform.