SEO optimization is an important feature to maximize your website ranking and divert traffic to your website from search engines. You should ensure that your page fulfills few common improvements outlined here before moving onto the advanced SEO.
Title tag
Your website page must have a title tag length between 10 to 70 characters.
Meta description tag
Your website page should be a meta description tag. A meta description is essential for different search engines so that it can easily understands the content of your page which often shown as the description text blurb in search results.
Header tags
Your website page should have HTML header tags like H1, H2, H3, H4, H5, H6. Each HTML header tags an important way of signaling to search engines.
Keyword consistency
Your website page content should be focused on particular keywords that you would like to rank for. Generally, these keywords are distributed such as for the title, meta and header tags.
Amount of content
Your page must have higher volumes of text content which are related to better ranking ability in general.
Image alt attributes
All images must have it’s ALT attributes.
Broken links
You must have to resolve all the broken links from all pages in case of any.
SEO friendly URLs
Each URLs of your website must be SEO friendly.
Robots.txt
Your website should have the robots.txt file.
XML sitemaps
Your website should have and XML Sitemaps.
Analytics
You must have to configure analytics for your website to track the records of the visitors.
Structured data
Schema.org is a structured data markup for webpages which helps Search Engines understand your site better and provide rich snippets directly in their search results.
Usability
Your website pages are mostly usable and visible across each responsive device. Usability will increase visitor availability and reduce user bounce rates which can indirectly affect on your search engine rankings. We recommend addressing the highlighted points below.
- Page speed info
- Page size info
- Number of resources
- JavaScript errors
- GZIP compression
- Optimize images
- Minification
- Deprecated HTML
- Inline styles
Social integration
Social activity is important for customer communication, brand awareness and as a marketing channel to bring visitors to your website.
Security Integration
Security is important to ensure your website protects user data, doesn’t become compromised or experience downtime or data loss. We recommend addressing the highlighted points below.
- SSL enabled
- HTTPS redirect
- Malware check
- Email privacy