Top 20 On-page SEO Techniques That You Should Refer
Are you a game lover? Or like to play games like Tetris? If yes, then you know in the game you never win at the end because on every level speed was increased. This same formula is also applicable to SEO (at a moderate level).
SEO is not a one-time thing. To achieve your goal, you should put effort every single moment. This On-Page SEO Template ought to be viewed as a living, breathing document that can help guide your SEO strategy in the coming days, weeks, months, or years.
The dynamic of SEO is the hardest part to learn. Every year, Google’s algorithm is modified 1000 times. It indicates that during the year, a new update is provided at least once per day. Even SEO professionals who specialize in establishing rank criteria are perplexed by this.
It’s impossible to recall all that happened. That is not a fun activity to do while waiting. If you stay on top of the most significant trends and SEO strategies for 2023, you’ll be one step ahead of the competition. We estimate that 75% of people never scroll past the first page of search results.
Therefore, it’s imperative to learn how to avoid these algorithm changes and maintain your position on the top page of search engine results pages.
We’ve developed a list of the top 20 SEO strategies for 2023 to save you time from having to frequently check Google’s update page. So, let’s start with the fundamentals of on-page SEO without further discussion.
Know About the On-Page SEO
One-Page SEO is the process of improving a single webpage to achieve a better rank in search results. The scope of On-Page SEO is broad and includes elements like schema and meta tags in addition to text.
Technical SEO and off-page SEO are intercepted by on-page SEO. The optimum result is achieved by combining all three procedures, although on-page SEO’s main function is to improve a webpage’s content and structural integrity.
Importance of On-Page SEO
Search engines can grasp the purpose of your content better because of the signals that on-page SEO send to them. Search engines work to link webpages to the keywords and search queries users provide in the search box during the indexing and ranking procedures.
Using on-page SEO elements, you may point them in the direction of the keywords you want your pages to rank for.
Search engines can better comprehend your website and determine its relevance to users’ searches and queries with the help of on-page SEO. Over time, search engines have developed, making it more important to concentrate on content relevancy in SERPs.
Google’s algorithm is concentrated on figuring out what callers are looking for and furnishing the most material results. Search engines will rank you higher on SERPs if you adapt following these. You may achieve this by making sure that your website and its content are optimized by the most recent algorithm upgrades and by putting a strong emphasis on user demands.
Best On-Page SEO Techniques that you should know
In 2023, there will just be too many On-Page SEO tactics to choose from, and many of them won’t work if you look them up online.
Therefore, we’ll go through some of the best on-page SEO tactics in today’s post that will still be effective in 2023 when it comes to Google’s current algorithms.
Google believes that the meta keywords tag is not relevant to your website’s ranking. You can therefore simply disregard it. The strategies you employ on your website must consequently be compliant with Google’s most recent algorithm adjustments.
Meta tags, header tags, picture tags, bold, italic, underlined, and list-style tags are additional tags.
1. Know the Heart Web Vitals of the Website
A current SEO concept called “core web vitals” may not be well-known to you. By 2023, you must be familiar with the definitions of these phrases and the metrics that go along with them. Google will soon introduce Page Experience, a new algorithm that ranks pages based on scores for the fundamental components of the web.
What are the web’s most important characteristics? According to Google, these are a set of measurements that evaluate responsiveness, speed, and visual stability. We’ll go a little more into what significant online vitals entail in this piece. First, though, a reminder.
The largest contentful paint (LCP) – The page speed is determined by the largest contentful paint (LCP). The time it takes for a website’s core content to load is expressed in milliseconds. If LCP is 2.0 seconds or less then it will consider the best time for the site/page.
A metric used to gauge a page’s responsiveness is the First Input Delay (FID). So, from now you have to make your page/site more interactive. FIDs of less than 100 ms is ideal.
Visual stability is measured by a statistic called CLS (Cumulative Layout Shift). This is the quantity of unanticipated visual page content layout movement. Your page CLS should not be more than it, equal or less than the layout moment is ideal.
How do you measure now that you know what to look for? Core web vitals measurements functionality has been added to several of Google’s current tools.
Each of these solutions produces reports that explain and describe the current situation of your crucial web metrics.
Before the new page experience change goes live, spend some time becoming familiar with these reports and possible ways to improve your scores.
- Google Search Console
- Web Vitals Extension
- PageSpeed Insights
- Chrome UX Report
- Chrome DevTools
2. Google Passage Ranking Optimization
In Oct 2020, Google introduced Passage ranking, which enables particular sections of web pages to be ranked alongside the entire page. What relevance does anything have to this? This means that Google may still use information from a page even though its topic matter is different from that of the SERP.
Consider writing a blog article about social media marketing that included information on tools, strategy, metrics, and networks. Even if you haven’t optimized your page, it might still rank for the keyword social media marketing tools.
Google is indexing your content because it has decided that a large portion of it relates to social media marketing strategies. The only things you need to optimize for Google’s Passage ranking are easy-to-read blog content and a user-friendly interface.
Making distinct divides within your postings is the most important item for you to concentrate on. Keywords as the heading are a vital point for these parts. Your content in these parts should be precise and narrowly focused on the subtopic.
Think of it as an additional blog post. These paragraphs must always be pertinent to your main argument, but they must also make sense when read independently.
3. Look Closely at the Featured Snippets
Featured snippets need to be a component of your on-page SEO strategy for 2023. Position zero, or the most sought-after featured snippets, are shown in a rectangular box at the very top of the SERP page.
Even though you have no influence over which content is highlighted in a snippet, you can optimize your content to increase the likelihood that it will. Here are some recommendations:
- Words to Keep in Mind Long Term
SEMrush claims that the likelihood that a highlighted snippet would be returned increases with the number of terms in a search query. Compared to 17% of five-word phrases and 58.5% of ten-word keywords, just 4.5% of single-word keywords produced a highlighted snippet.
- Use Inquiries To Your Advantage
You should create all of your material with the user in mind. Most searches made on Google by users are in the form of questions. If you write an article containing these questions and answers, you’ll have a better chance of getting featured excerpts.
The word “were” produced the fewest highlighted snippets, according to the On-page SEO guideline, whereas question phrases like “why,” “do,” and “can” produced the most.
- Select Your Format Carefully
The four basic snippet formats are a paragraph, a list, a table, and a video. Keep in mind these many shapes when you create your work.
Always keep in mind a featured snippet’s intended use. Google intends to provide information to users who are looking for an immediate, simple, and transparent solution. You ought to be prepared for the speed reader as a result.
However, you are still allowed to include larger paragraphs of tests in your posts. Just place them below the description of the featured snippet. This needs to be brief, clear, and direct.
4. Learn About the EAT Principle
By using the EAT principle, you can maintain long-term On-page SEO success despite Google’s algorithm’s ongoing evolution. So, what exactly is EAT?
The initials EAT stand for expertise, authority, and trustworthiness. It simply acts as a barometer for evaluating the online reputation of your business. Google gives less weight to recently launched websites than to well-known, enduring, and brand-authenticated ones.
- If your industry is a little more crowded than others, you could be concerned about how you’ll be able to compete with big businesses or household name brands.
- Don’t get carried away at first, instead, keep things simple. You can take specific actions to raise the authority, dependability, and reputation of your brand. Here are a few illustrations:
- Requesting positive evaluations from clients on reliable websites like Yelp, the Better Business Bureau, Amazon, or Google is a good idea.
- Amass top-notch links from pertinent websites.
- Take part in open forums and encourage people to mention you.
- Use case studies, reviews, testimonials, and other types of social proof on your website to demonstrate EAT.
5. Employ a Variety of Long_tail Keyword Phrases
With each algorithmic advancement, Google’s search engine becomes more complex. Google now asserts that it can distinguish between pertinent search subtopics. Google now acknowledges that “affordable equipment,” “premium solution,” and “compact space ideas” are major subtopics when you search for “home exercise equipment,” and SERPs will offer a more varied range of results.
In terms of search engine optimization, what does this mean? Short-tail keywords will face intense competition. If you employ long-tail keywords or more specialized phrases with three words or more, you’ll have a better chance of finding your website on the first page of search results for the relevant term and possibly related terms.
From my thought, this is also what I’m referring to. If you want to rank for “custom branded clothes,” you could mention “logo jackets for companies,” “branded sweatshirts and T-shirts,” and “sweaters for businesses” in your article.
In addition to assisting you in organizing different search terms, this tells Google that your custom-branded gear is related to these other long-tail keywords.
6. Produce Original Content
Despite how simple it may seem, many marketers get bogged down in the minutiae of on-page SEO and neglect to concentrate on producing fresh, high-quality content for searchers. Remember that every day, more than 4.5 million blog entries are created. If you are not consistently producing new material, it is simple to get behind.
You have the chance to immediately optimize newly published content for current On-Page SEO best practices. The page names, content headers, subheaders, picture alt text, and the new keywords you’re looking for should all be carefully considered.
Users believe that new content is more valuable than outdated material. People typically look to the date to determine whether an answer is still current when searching for information on a subject. They will swiftly move on to the next search results if all of your postings contain out-of-date information and dates.
The product’s quality is also a grading criterion in and of itself, to wrap things up. Your content will rank higher as a result of Google indexing your site more frequently as you publish more.
7. Update Old Material Even
If You’re occupied producing new content, you must remember to maintain the old content currently available on the site. This is an essential On-Page SEO tactic for 2023. If all you do is upload new stuff, your old content will disappear and become outdated. Because you put a lot of time into those earlier postings, don’t miss the chance they might present.
A link audit is one of the simplest ways to go back and update out-of-date information. Look for any outdated or broken external links and repair them. This enhances user experience and guards against Google penalties for having too many broken links.
Additionally, make sure all of your internal connections are current. As you create new content, keep in mind to revisit pertinent older information and include links to these new entries. This lets Google know that the two websites are connected, hastening the indexing of your new pages and improving the position of your postings for pertinent search terms.
8. Put the User Experience First
Sincere to say, the goal of every on-page SEO strategy should be to enhance the user experience. On-page SEO is all about achieving that. In the 2023 revision, this user experience will be more important than ever.
After all, user experience is the present focal point for important web vitals. Google takes into account the percentage of clicks through, dwell duration, and bounce rate. The objective is to have a user click on your result, browse other websites, and stay on your website for at least three minutes.
When assessing your user experience, take into account the following aspects:
- Can mobile devices access your website? Is it mobile-friendly by design?
- Is it simple for visitors to move through your website’s pages?
- Is your task taking you an hour to complete?
9. Remember to Include Pictures
Over 20% of all web searches in the US are conducted using Google Images. So, understanding how to optimize any image for search engines is a must if you want to dominate on-page SEO in 2023.
First, make sure any images you use are of excellent resolution and pertinent to your phrase. Users should be able to tell what your material is about just by taking a glance at it.
Make sure all photographs are compressed before uploading them to your website. Remember that Google uses page speed as a ranking factor. Even a single large image could slow down a fast website because photos make up 21% of its overall weight.
Alt text for images is also crucial. To help search engines match keywords to your image, this text-based alternative to photographs is used. In addition, if your image doesn’t load, a user sees this in the upper left corner. Be sure to include important details and keywords while developing your alt text. On the other side, keyword stuffing must be avoided.
10. Make your Website’s Backlinks More Numerous
Backlinks play an important role in search engine optimization. You won’t be able to have a good On-page SEO strategy in 2023 if you don’t concentrate on building high-quality backlinks to your website.
Why? Backlinks play a major role in developing brand authority. Expertise, authority, and integrity will be more important than ever in 2023, according to our study. Your website’s ETA factor increases and Google sees it as a searcher-friendly alternative when a well-known website links to yours.
Here are some recommendations:
- Place an emphasis on quality over quantity: Your linker’s domain authority matters more than your overall link count.
- Take into account asking a guest blogger to participate.
- Distribute your work and connect with others in your profession on internet forums.
- Make the most of social media by providing informative content and asking others to link to your website.
- Locate unlinked mentions and make them clickable.
11. Make Use Of Short, Simple Urls That Are Seo-Friendly
When someone visits your website, they should be able to infer from a glance at the URLs what kind of material to expect. Your URLs should therefore contain your desired keywords. To help people remember them, place the target keywords as close to the beginning of the URL as you can. This is important to the on-page SEO approach.
In URLs, stay away from special characters like brackets, commas, signs, colons, semicolons, question marks, underscores, and Tildes.
Keep your goal term brief and use it as an active element in the URL.
12. Page with just an H1 tag
First and foremost, make sure that all of your website pages only have one h1 tag (header tag). By checking the source code of any page on your website, you can confirm this.
In the majority of On-page SEO-friendly WordPress themes, the post’s headline used to be in the h1 tag. You can continue if this is the case for you, and you must repeat your goal term here as well.
Make that the target word is present and that there is only one H1 tag.
13. Use Focused Keywords and LSI Keywords in the H2 and H3 tags
In addition to the h1 tag, the h2 tag, and h3 tags should also contain the major and relevant keywords (LSI keywords).
If the main keyword for this piece is “On-Page SEO,” I’ll aim to use it once in each of the h1 and h2 tags. In addition, I’ll use header tags to contain terms like SEO, Off-page SEO, content optimization, on-page optimization, and so forth.
14. To Boost Engagement and SEO Juice, Use Internal Linking
Internal linking refers to including links within the content you’re working on to similar posts and pages.
Internal linking will assist you to route more focused traffic to the connected sites while encouraging users to stay longer on your site by allowing them to read relevant related pages.
By doing this, you’ll be able to provide the associated pages with some much-needed domain authority and SEO juice. As a result, Google and other search engines will rank the linked pages higher.
Using this on-page SEO technique, you may rise your search rankings and increase user interaction.
15. Correct Position of Primary Keywords
The positioning of keywords is very important for achieving top Google rankings. In the first 100 words and the last 100 words of your post, your main keywords should appear twice.
16. Make Sure Your Website is Responsive to Mobile Devices
Google has already started to penalize non-mobile-friendly websites (Responsive design).
You can also begin utilizing this specific tool if any internal page of your website, including the home page, has passed the Google Page Speed tool’s test for responsiveness and mobile friendliness.
17. Switch to the HTTPS (Secure Site) Version of Your Website
If you take the time to browse through the top Google results for any query, you’ll notice a lot more HTTPS websites.
The majority of well-known hosts provide their clients with free SSL settings. As a result, updating to the secured version shouldn’t be a problem for you.
18. To Increase Google Clicks, Write an Engaging Meta Description
Indeed, your website’s search engine rankings are not directly impacted by the words used in your meta description.
However, Google used to frequently combine meta-description information with the position of your page in search results.
Writing a strong meta description could therefore increase your chances of getting clicks even if your website is featured after those of your rivals on search engine result pages.
19. By Optimising Image Names and Alternate tags, Search Traffic can be Raised
For websites to receive traffic from Google and other search engines, the ALT tag is crucial. You will probably get a lot of traffic from Google image search results if your blog posts have attractive photographs with properly optimized keywords in their alt tags.
Your intended keyword should be kept in mind while naming your photos. Along with putting your targeted keyword in the picture name, you should also incorporate alternative text with each image used on your website pages.
Whenever you use images from Google or another website, don’t forget to provide proper credit to the photographers. If you do it this way, you won’t encounter any copyright issues in the future.
Search on freepik, splash, etc. if you don’t know where to find free, high-quality images for your blog posts.
20. Utilize the Robots.txt File Wisely
For Google bots to crawl your website’s pages and content, you must have a Robots.txt file.
The robots.txt file is mostly used to tell search engines like Google to ignore certain content on our website. To stop specific files, folders, and URL patterns from being searched by search engines, use this file.
On each website, there will be specific content kinds that we don’t want search engines to find. The robots.txt file is used to accomplish this. Using the Robots.txt file, prevent thin and duplicate pages.
List of On-Page SEO Checks
If you have read the article up to this point, the following checklist is a summary of the main ideas discussed.
- Ensure that your content is unique, thoroughly researched, and satisfies the user’s search criteria.
- Include the desired word or phrase in the body text, heading, and alt text.
- Check that your website complies with search engine standards and is mobile-friendly.
- Improve your website’s title, URL, and meta description because these influence how people will perceive your website and increase click-through rates.
- Give each article the right number of internal and external connections.
- Offer a clear URL structure and page naming that improves readability.
- Monitor your website’s main web metrics and check that it loads in under 2.5 seconds.
- Use your hosting company’s assistance to install an SSL certificate to secure your website.
- Starting with H1 and going through H6, heading tags should be arranged chronologically.
- Conduct a content audit every quarter or every six months to identify underperforming content assets and eliminate them.
These are the top 20 On-Page SEO strategies that every person knows who is directly or indirectly related to the digital world. It’s impossible to keep up with every adjustment to the Google algorithm. Although it’s advantageous to stay up to date with trends, it can be challenging for a busy marketer to do so. As a result, optimizing for people should be your primary SEO strategy.
Don’t try to produce content for search engines. Every SEO technique and strategy employed in 2023 will be centered on user experiences.
So, focus your time and energy on producing high-quality content that informs and addresses the needs of your target audience. Any effective SEO strategy must begin here. Apply the most successful SEO strategies in 2023 to fine-tune, modify, and optimize your efforts.